While the popularity of Flash is well established in the Dubai web site design community, its functionality in the online marketing community is heavily argued. This argument has made a lot of web development in Dubai professionals ponder upon its use.

The highlight of Flash is a dynamic interface, one that is constantly changing and at times interacting with the user. A lot of websites who take the Web 2.0 meme really seriously go for complete user interaction with the help of Flash templates and Flash animations.

Critics of Flash state that Flash animations and splash screens deflect the visitors to a website from the content that they are looking for. It is also true that browsing the Internet for websites that incorporate Flash as opposed to regular HTML or CSS is rather useless as the keywords, anchor text and other searchable features are rendered useless when included in Flash content.

When web development in Dubai professionals develop a website for the purpose of online marketing, they encode a website using either HTML or CSS which are decidedly search engine friendly. Another drawback of using Flash animations instead of HTML or CSS for website design in Dubai is its inability to load on handheld devices like PDA’s, smartphones and car displays.

From an internet marketing professional’s point of view, a small section but one that is a significant revenue drawer is completely eliminated due to the use of Flash animations. The best way to ensure ranking in search engines is to marry Flash animations with HTML or CSS making the website appealing as well as search engine friendly.

Image credit: tarotastic

HTML stands for Hyper Text Markup Language. Used as a tool for designing websites, it can also be referred to as the skeletal system of a website. Directions on how the text, images, and other components are going to be linked with one another are all laid out in the HTML code of a site.

When a surfer types in his query in a search engine, he is presented with a list of results, any of which he can select. The web site that has come up first in the list of results that the search has generated is usually able to do so because it is more popular than the other sites. This is where search engine optimization comes into play.

SEO or search engine optimization in Dubai and almost everywhere else refers to the process of increasing the amount of visitors to a web site by ranking high in the search results of a search engine. It is a very effective online marketing tool employed by site owners and experts in web development in Dubai to increase a site’s relevancy.

HTML and SEO when combined, form a powerful force. The simple interface HTML applies in generating a website enables the basic information featured on the site to be made available to a search engine, which skips past the flash of the site.

The originality of the content plays a major role here as it has a lot of bearing in how soon the site is picked up by the search engine and made available to the surfer.

Log on to Cosmos Creatives Dubai, to see for yourself how effective we are in SEO.